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Fund Development

(Choruses) tend to view fundraising as complicated, mysterious and scary. They assume they need to hire someone with appropriate credentials, as one would hire an accountant, plumber or lawyer.

Another assumption is that professional fundraisers show up with a list of rich people who always say yes, which means volunteers won’t be forced into the awkward position of asking friends, family, neighbors, and coworkers for support.

But fundraising is really pretty simple. At its heart, it is one person asking another to get involved, provide help, take a stand, join a movement, to feel good. Yes, there are strategies and techniques, but they are far less important than the one quality you need to be successful: passion for the mission." – Andy Robinson, Big Gifts for Small Groups.

No matter what size and type of chorus you are establishing you will have initial expenses, not the least of which is purchasing music. Eventually you may have concert revenue to help out but how are you going to pay for the music needed for your first rehearsal? Are you willing to put the money up front yourself with the hopes of being reimbursed in the future, or simply donate the funds? You may want to find a few local sponsors such as a popular bar or community business to help with the initial costs. If you are really ambitious, your city government may have a grant program for which you could qualify. Most choruses have established some form of a membership dues structure to help pay for the daily operating expenses such as rent on a rehearsal site. Membership dues should be high enough to cover basic expenses for your day-to-day operations. If you strongly believe in your group and are truly energized by the possibilities, don’t be afraid to ask for money. People will pick up on your enthusiasm and will want to be a part of your dream.


Word Clouds

Are you looking for a visual way to describe your chorus exercise? Websites like can help you create "word clouds" that identify commonly used words in text. Ask your board members and singing members to describe in their own words why they belong in your chorus. Upload the results in to and gain some insight in to what everyone in the chorus is thinking. This word cloud can be used to illustrate your chorus story when talking to donors, as well as generate additional internal discussion.