Programming

One of the most important roles of an Artistic Director is to design concert programming. Every conductor has their own method for choosing repertoire but here are some questions to ask yourself in the process:

Am I programming a single concert or creating a series of concerts that connect over a season?
Will my singers be excited about this concert topic?
Is the concert theme marketable?
Does my chorus have the capacity to pull it if off?
Is the theme compelling artistically: enjoyable to hear, technically engaging?

These questions (from a Strategy Screen) and more are included the programming resources below. Also check out the Resource section on Repertoire.

Programming Tips

Programming Tools

Guest Artists

Guest Artist Contract (template) – Word Doc
Adapt this contract for use within your own chorus.

In selecting a guest artist it is wise to think about what kind of artist will boost your ticket sales and at the same time not overshadow your chorus. Consider artists that are able to integrate their performance with your programming theme/style and perform with your chorus as well as on their own.

Here are a few guest artists who have performed with GALA choruses:

GALA 411 Advisor, Kathleen Hansen offers vocal warm-ups to keep your chorus singing during quarantine. Check out Kathleen’s series of vocal tools.

Commissioning New Music

Programming