Saturday, September 5, 2009
Afternoon Sessions 1
1:00 - 3:00 pm
Conducting Tips and Tricks
Dennis Coleman, facilitator
This two-part session will cover a variety of challenges facing directors in rehearsal and performance. Some of the topics to be covered are:
- The uniqueness of conducting a GALA Chorus
- All facets of preparation
- Memorization
- Using technology in between rehearsals and in rehearsals
- Working with instrumentalists
- Dealing with problem singers
Several conductors will present short topics followed by group discussion.
Living Your Strategic Plan Session Description
Creating a realistic strategic plan is a challenge but it's only paper if you don't instill a discipline in the organization about monitoring/updating the strategic plan. This session will cover the process for comparing your actual results against your strategic plan and making mid-course adjustments along the way.
Benefits:
- Understand how to use the roadmap you've created with your strategic plan.
- Understand the relationship between your strategic plan and an annual operating plan.
- Recognize the benefits to be gained by making your strategic plan a living document.
Between Grace and Fear: A Community Conversation
Bill Cleveland, presenter
As investment in arts-based community development has increased, so have the stakes for the communities and individuals involved. This workshop will provide an opportunity for you to identify and discuss specific issues, ideas, and opportunities coming from your chorus's experiences related to community engagement.
Some specific questions that may be addressed include:
- What promotes and nurtures our individual and collective creativity.
- What skills does our chorus need to enter into successful collaborations?
- Are there different aspects of the creative called up by different circumstances?
"Alumni Relations: A Model of Resource Development"
Who loves your chorus almost as much as the singers? The chorus' past singers; your Alumni, that's who! This oft-overlooked group can be a great resource to the chorus; as singers, committee members, project managers, workers, production staff, volunteers, audience members, patrons, or donors. Using guidelines from Revenue Development theories, learn how to make best use of your chorus' Alumni for "Resource Development".
- The importance of Alumni database management.
- " The importance of building and maintaining Alumni relationships.
- How to build an Alumni Benefits package.
- How to increase Revenue and Resources from your Alumni.
Email Power Techniques, and Next-Generation Web Marketing
(For Chorus Budgets over $50,000)
Greg O'Neill, Patron Technology, presenter
Are you an eblaster or an email marketer? During this session, you'll learn techniques that the most successful arts marketers are using to make sure their email campaigns get the best results. You'll come away with actionable ideas to implement in your own organization. We'll go through all the steps of creating an email marketing strategy, from a detailed review of design techniques to reports on day-of-week targeting.
Then we'll examine some of the fastest growing trends in online marketing: facebook, blogs, streaming video. You'll understand how the technology works, and we'll discuss content ideas and take a look at what other organizations are doing.
1. Know how to create an emarketing strategy
2. Learn about current on line trends and how to utilize them now.
